Facebook Case Study: Sudara
With every purchase, benefit corporation Sudara empowers working women in India to remain free from sex slavery.
Sudara has products that have mass appeal, as well as great merchandising and images that show off those products. As we scaled the Facebook ads program, we knew that launching dynamic product ads would be a strong wind at our back, delivering significant revenue with amazing efficiency. — Terry Whalen, President, Sum Digital
This Winter, our use of dynamic product ads to promote Sudara’s line of clothing, resulting in a 44% decrease in ad spend and a 10% increase in sales.
Read the full case study on Facebook.com.