Latest from the Paid Search Tips category

Quick review of Wildfire’s new social media offering

Here’s a snippet from Terry’s guest blog post on PPC Associates’ blog. In June 2012 Google announced the acquisition of Wildfire Interactive, Inc., which helps advertisers with social media marketing. (Some folks refer to Wildfire as WildfireApp, which is consistent with their current web address.) In the last couple of months, many AdWords users have seen…

Webinar: Manage Enhanced Campaigns w/ AdWords Editor

By now, there has been ample coverage of Google’s new Enhanced Campaigns, including what’s different about them, how to set them up, and what to expect once you flip the switch. This week I teamed up with PPC Associates to deliver a webinar on Enhanced Campaigns, but from a different perspective: namely, the perspective of…

3 Steps to Building a SKU-Driven PLAs Campaign

If you saw my previous post on PPC Associates’ Blog, titled Master Product Listing Ads (PLAs), you may recall how interesting SKU-based PLA campaigns can be. Imagine the power of having one product listing ad for every SKU in your catalog! Here I will show you how to set that up, in 3 easy steps.…

LinkedIn PPC — Can it work? Yes!

In case you missed it, Terry wrote a guest blog post on PPC Associates’ blog last week to remind that us LinkedIn PPC can really work. Especially for B2B. For B2B advertisers targeting a specific audience, LinkedIn Ads can work, and they can scale. I’ve seen LinkedIn add up to 20% of a PPC program’s conversions…

Overwhelmed by your inbox? We recommend Sanebox.

In case you missed it, Terry’s guest blog post on PPC Associates’ blog appeared last week. Terry’s bottom line for you: “I have been much more productive since I started using Sanebox. It has simplified the way I organize my everyday work email. I have more time to focus on tasks that really matter for…

Optimizely – A Secret Weapon for Marketers

In case you missed it, here is a snippet from Terry’s guest blog post on the PPC Associates Blog. In the post Terry talks about the many benefits of using Optimizely for landing page and conversion funnel optimization. Optimizely is an A/B testing tool that works well and – all-importantly – is easy to use.…

Follow the Signal: Tune in for Better Search Results

Check out Joey‘s guest blog post on Monetate’s blog: Follow the Signal. The first few paragraphs are shown below. In a search marketing strategy, each of your channels is primarily geared toward a distinct goal with its own ROI: Organic search—to acquire customers by ranking high on the search results page for targeted, high-value phrases for…

Crowdsourcing in PPC

We have enjoyed putting BoostCTR to work on ad copy refreshes recently. After all, writing copy is an art, so why not let expert copywriters take a shot? If you advertise on Google AdWords but struggle to find fresh text ads for your business, BoostCTR may be just the ticket. This got us thinking about other…

Using Alerts to Cover Your @$$

While certainly not the most exciting things to sit down and create, AdWords Alerts can save you from making big PPC mistakes, such as: Hitting your budget and losing out on available impressions Missing CPA targets Not realizing an account has been paused or is no longer getting traffic Failing to install a conversion tag…

Improving our agency’s posture with Asana

Just a week after their public launch, Asana quickly became the hot new thing at our agency. We had been searching for a simple solution to manage client emails, and so far Asana has delivered that and more. What Asana Does A project management tool with emphasis on task tracking, Asana allows us to create multiple…