Latest from the Paid Search Tips category

Think You Know AdWords?

Terry Whalen, Brad Geddes, Mike Rhodes, John Rampton and Matthew Hunt discuss their best AdWords strategies in an hour long webinar hosted by Powered By Search. In this webinar you will learn: The top PPC optimization tactics for display campaigns. What to look for when optimizing for better quality score. Tips for improving click through rates…

Digital Advertising Glossary

At Sum Digital, we love exploring SEM tools – we try to find new ways to make them more efficient and to use them better. But sometimes, going back to basics is crucial to make the most of SEM. Here is the Ultimate Digital Advertising Glossary.       Ad group Ad groups are part…

How AdRoll Helps Us With Retargeting

Watch this video to see how we leverage the tools and services provided by AdRoll, one of the leading retargeting platforms. “Retargeting is powerful. It adds a lot of value on the branding side, and on the direct-marketing side, it’s within reach of virtually all advertisers.” – Terry Whalen, Founder & CEO of CPC Search.

Video: Ad Hacking for Startups via AdRoll

Terry joins a panel at AdRoll’s HQ to discuss advanced growth techniques in the context of search and retargeting. Catch Terry’s responses at the following times in the video: 4:05 to 4:30, 9:13 to 10:44, 12:12 to 14:10, 20:38 to 21:20, 23:18 to 25:56.

Twitter’s Game-Changer

In late October, Twitter made an important change that is sure to generate big ad revenues in Q4. They made images appear in-line in Tweets, as opposed to keeping images a link click away. Now the timeline is more visual, and our clients are really benefiting. Do you use images in your tweets? You absolutely…

4 Questions You’ve Always Wanted to Ask an Agency

Thanks to AdRoll for featuring Terry’s Q&A on their blog: Q: What are the biggest challenges facing agencies with the availability of do-it-yourself advertising? A (Terry): The question implies that online advertising is easy, or at least that it has gotten easier over time. And, to a certain degree, it’s true. For example, AdRoll’s platform is very…

Trada Teams Up With SEM Pros To Discuss Advanced PPC Tools

PPC experts know that successful search marketing initiatives require planning, monitoring, iterating, and optimizing across several campaigns, metrics, and platforms. This can prove to be a daunting task for in-house marketing teams as well as agencies that specialize in SEM. Fortunately in the world of PPC, technology and industry best practices have increasingly enabled marketers…

Webinar: Make LinkedIn Ads Work For You

If you’re not advertising on LinkedIn, you’re missing out on an intuitive, highly capable B2B marketing platform. In this webinar, our thought leaders, a team from PPC Associates and CPC Search, walk you through best use cases, set-up tips and tricks, and advanced targeting strategies to help you make the most of a LinkedIn advertising…

Keyword level mobile bid adjustments? Yes, please!

Here’s a snippet from Joey’s guest blog post,  Enhanced Campaigns Mobile Bid Adjustments — Get Keyword Level Control, on PPC Associates’ blog: Earlier this year, Google introduced enhanced campaigns as a simpler way to manage AdWords. With enhanced campaigns, all devices roll up into one consolidated campaign, and any bids set at the keyword level…