Now that Dynamic Ads (formerly known as DPA or Dynamic Product Ads) have launched on Instagram, it’s important to make sure you’re doing it right. The more products you have, the more essential it is that you’re running these ads. The pixel implementation can be tricky but once you’ve figured that out it’s the easiest…
Instagram advertising has come a long way in the last few months. It started out as just another ad placement but has evolved into a heavyweight advertising channel in its own right. For some clients, we’re now able to spend a third of our Facebook budget without moving the goalpost. Almost all ad objectives and…
Considering the meteoric rise of Facebook as an advertising platform over the last few years, it’s no surprise that 3rd-party retargeting vendors have been eager to offer advanced, managed services for advertisers by utilizing Facebook’s ads API and the Facebook Exchange marketplace. In the early days of Facebook Ads, options for targeting were limited, the…
“A rating of 1 to 10 based on how your audience is responding to your ad. This score is calculated after your ad receives more than 500 impressions.” – Facebook Ads reporting tooltip When ad relevance became available in reporting for my Facebook clients, my initial reaction was that the score merely acted as a…
Facebook saw another great quarter in Q4 2014. Here is Facebook’s revenue alongside significant milestones contributing to success.
