Latest from the Shopping category

Find Ecommerce Pixel Errors with Facebook’s Pixel Helper

If you run Facebook Ads for e-commerce websites, you probably already use product catalog campaigns to dynamically re-target folks who visit your product pages. You probably also know about the three Facebook pixel events required for product catalog campaigns: ViewContent, AddToCart, and Purchase. But did you know that if one of these events fails, all product catalog campaigns come to a screeching halt? This post will show you how to…

Pinterest Case Study: Pura Vida Bracelets

Here at Sum Digital we’ve been working with Pura Vida Bracelets to help them scale their Pinterest advertising and drive sales through the platform. We’ve seen how the social media platform has rapidly evolved into a big contender in the online advertising space thanks to its unique position as an emerging shopping network. Many advertisers mistakenly…