Latest from the Reporting category

Facebook Native Retargeting vs. Third Party Vendors: A Case Study in Relative ROI

Considering the meteoric rise of Facebook as an advertising platform over the last few years, it’s no surprise that 3rd-party retargeting vendors have been eager to offer advanced, managed services for advertisers by utilizing Facebook’s ads API and the Facebook Exchange marketplace. In the early days of Facebook Ads, options for targeting were limited, the…

Digital Marketers and PPC People – Meet (Your New Best Friend) Reportly!

Reportly is a PPC reporting tool (developed by Sum Digital) that delivers Google AdWords, Facebook Ads, and Bing Ads performance data via daily emails. Unlike most other reporting tools, PPC performance data is delivered in the body of the email. No hyperlinks to click on, no login credentials to worry about. Reportly is optimized for mobile…