Latest from the Case Studies category

Facebook Case Study: Sudara

With every purchase, benefit corporation Sudara empowers working women in India to remain free from sex slavery. Sudara has products that have mass appeal, as well as great merchandising and images that show off those products. As we scaled the Facebook ads program, we knew that launching dynamic product ads would be a strong wind…

I’m speaking in San Francisco!

Joey presents a 3-hour workshop entitled “The Nuts and Bolts of Digital Advertising” at Galvanize SF, January 19th. Come join us! Tickets available at https://www.eventbrite.com/e/galvanize-the-nuts-bolts-of-digital-advertising-tickets-20639196392. About Galvanize SF Located in SoMa, Galvanize San Francisco takes collaboration to a whole new level, with five floors of creators, innovators, and passionate learners. And don’t forget the rooftop,…

Pinterest Case Study: Pura Vida Bracelets

Here at Sum Digital we’ve been working with Pura Vida Bracelets to help them scale their Pinterest advertising and drive sales through the platform. We’ve seen how the social media platform has rapidly evolved into a big contender in the online advertising space thanks to its unique position as an emerging shopping network. Many advertisers mistakenly…

NYTimes: Facebook Revamps Ads to Compete with Google

For Little Passports, a mail-based subscription service for kids, Facebook has delivered way more customers than anyone could have expected. We were able to see early on just how well the campaigns were performing by reading comments from engaged moms, grandmothers, aunts and best friends, all gushing about the concept. Just last week, the NY Times…

Conversion optimization case study

Our client, JumpStart, has earned the trust of more than 30 million parents over the last 20 years with their award winning virtual world games designed for kids age 3-12. The goal for this particular landing page test was to improve conversion rates for one of their online titles. Test results Total visitors served: 1,682…

PPC Case Study – Consumer Virtual World

Here is another single screenshot case study in the same “one screenshot says it all” spirit as last week’s Case Study. In this case, the client came to us already having had success with Facebook.  However, they were struggling to hit the same $5.00 cost/signup target on Google. I would say we have done quite well…