Terry and Joey will co-present a 1.5 hour workshop entitled “How to Grow Your Online Business with Facebook” at Galvanize, 5/23. Come join us! Tickets available at https://www.eventbrite.com/e/galvanize-grow-your-business-with-facebook-advertising-tickets-25071040156. About Galvanize SF Located in SoMa, Galvanize San Francisco takes collaboration to a whole new level, with five floors of creators, innovators, and passionate learners. And don’t…
Living Royal, a Chicago-based sock brand, saw a 31% decrease in cost per acquisition (CPA) and a 6x increase in traffic within the first month of paid promotion on Pinterest. Promoted Pins delivered conversion rates 40% higher than other social channels and drove a significant amount of revenue for the business throughout 2015. Pinterest drove…
With every purchase, benefit corporation Sudara empowers working women in India to remain free from sex slavery. Sudara has products that have mass appeal, as well as great merchandising and images that show off those products. As we scaled the Facebook ads program, we knew that launching dynamic product ads would be a strong wind…
Joey presents a 3-hour workshop entitled “The Nuts and Bolts of Digital Advertising” at Galvanize SF, January 19th. Come join us! Tickets available at https://www.eventbrite.com/e/galvanize-the-nuts-bolts-of-digital-advertising-tickets-20639196392. About Galvanize SF Located in SoMa, Galvanize San Francisco takes collaboration to a whole new level, with five floors of creators, innovators, and passionate learners. And don’t forget the rooftop,…
Here at Sum Digital we’ve been working with Pura Vida Bracelets to help them scale their Pinterest advertising and drive sales through the platform. We’ve seen how the social media platform has rapidly evolved into a big contender in the online advertising space thanks to its unique position as an emerging shopping network. Many advertisers mistakenly…
Concierge Auctions wanted to identify and engage with qualified buyers and increase sales revenue. To support this goal, the company also wanted to expand and activate its database of buyers, brokers and market agents by extending the brand’s online reputation and promoting new properties. Read the full success story.
If you didn’t catch MarketingSherpa’s case study on ChefSteps‘ use of Facebook mobile ads to grow its email list by 600% in one year… here is the complete article. SUMMARY: When one B2C company looked to use its marketing channels more effectively, it turned to email sends and social media. To grow its email subscriber…
Yesterday, Facebook published a case study about how Sum Digital helped Plae in restructuring its ad campaigns to boost sales. An interesting way to see how organizing can lead to optimal results when using the right insights. Selected extracts: Insight into ad performance Using Facebook’s updated ad campaign structure, Sum Digital reorganized PLAE’s…
For Little Passports, a mail-based subscription service for kids, Facebook has delivered way more customers than anyone could have expected. We were able to see early on just how well the campaigns were performing by reading comments from engaged moms, grandmothers, aunts and best friends, all gushing about the concept. Just last week, the NY Times…
Our client, JumpStart, has earned the trust of more than 30 million parents over the last 20 years with their award winning virtual world games designed for kids age 3-12. The goal for this particular landing page test was to improve conversion rates for one of their online titles. Test results Total visitors served: 1,682…