HYLETE, an online performance apparel outfitter, used dynamic ads for broad audiences (aka DABA) to strengthen its market share and pump up sales, achieving 5X more purchases and other significant gains compared to previous campaigns using lookalike or interest-based audiences. The company partnered with Sum Digital to expand its customer base and grow sales to cap off…
Pura Vida Bracelets achieves 22% lower CPA on Snapchat Plus 55% lower cost per swipe up vs. average cost per click on other platforms. If you follow us, then Pura Vida Bracelets is no stranger to you. We’ve found we can spend good $$ on Snap Ads — at solid ROAS — how about you? What’s your experience with this new platform? Let…
In 2012, brothers Alec and Aric Avedissian founded Rareform, which handcrafts bags, wallets and other products from used billboard vinyl. The company carefully cleans, cuts and sorts every billboard and then sews it into its unique products. Since every billboard is different, each bag is also one of a kind. Rareform repurposes 20,000 pounds of…
For apparel ecommerce guru Sivana, we used value optimization to reach new customers, resulting in a 20% higher return on ad spend compared to conversion-optimized ads. Results included: 20% higher return on ad spend 6% higher average order value 11% lower cost per acquisition Read the entire case study.
The artisan bracelet retailer lowered its advertising costs and increased sales of its jewelry by using broad audience targeting with dynamic ads, resulting in 20X more unique products sold. Read the full case study.
Pura Vida Bracelets used value-optimized carousel ads to successfully increase online sales and double its return on ad spend. Value optimization is a tool that maximizes purchase value and encourages the best return on ad spend by bidding more on people who are likely to spend more. Read the full case study.
Blenders Eyewear decided to incorporate user-generated content into their Facebook Dynamic Product Ads. The results? 62% increase in ROAS. Read the full case study.
Looking to drive online sales and acquire new customers, bracelet brand Pura Vida Bracelets used Instagram and Facebook ads to bring its heartwarming story to the world—and offer it a discount. Read the entire case study.
Terry and Joey will co-present a 1.5 hour workshop entitled “How to Grow Your Online Business with Facebook” at Galvanize, 5/23. Come join us! Tickets available at https://www.eventbrite.com/e/galvanize-grow-your-business-with-facebook-advertising-tickets-25071040156. About Galvanize SF Located in SoMa, Galvanize San Francisco takes collaboration to a whole new level, with five floors of creators, innovators, and passionate learners. And don’t…
Living Royal, a Chicago-based sock brand, saw a 31% decrease in cost per acquisition (CPA) and a 6x increase in traffic within the first month of paid promotion on Pinterest. Promoted Pins delivered conversion rates 40% higher than other social channels and drove a significant amount of revenue for the business throughout 2015. Pinterest drove…