For apparel ecommerce guru Sivana, we used value optimization to reach new customers, resulting in a 20% higher return on ad spend compared to conversion-optimized ads. Results included: 20% higher return on ad spend 6% higher average order value 11% lower cost per acquisition Read the entire case study.
The artisan bracelet retailer lowered its advertising costs and increased sales of its jewelry by using broad audience targeting with dynamic ads, resulting in 20X more unique products sold. Read the full case study.
Pura Vida Bracelets used value-optimized carousel ads to successfully increase online sales and double its return on ad spend. Value optimization is a tool that maximizes purchase value and encourages the best return on ad spend by bidding more on people who are likely to spend more. Read the full case study.
Blenders Eyewear decided to incorporate user-generated content into their Facebook Dynamic Product Ads. The results? 62% increase in ROAS. Read the full case study.
Looking to drive online sales and acquire new customers, bracelet brand Pura Vida Bracelets used Instagram and Facebook ads to bring its heartwarming story to the world—and offer it a discount. Read the entire case study.
Terry and Joey will co-present a 1.5 hour workshop entitled “How to Grow Your Online Business with Facebook” at Galvanize, 5/23. Come join us! Tickets available at https://www.eventbrite.com/e/galvanize-grow-your-business-with-facebook-advertising-tickets-25071040156. About Galvanize SF Located in SoMa, Galvanize San Francisco takes collaboration to a whole new level, with five floors of creators, innovators, and passionate learners. And don’t…
Living Royal, a Chicago-based sock brand, saw a 31% decrease in cost per acquisition (CPA) and a 6x increase in traffic within the first month of paid promotion on Pinterest. Promoted Pins delivered conversion rates 40% higher than other social channels and drove a significant amount of revenue for the business throughout 2015. Pinterest drove…
With every purchase, benefit corporation Sudara empowers working women in India to remain free from sex slavery. Sudara has products that have mass appeal, as well as great merchandising and images that show off those products. As we scaled the Facebook ads program, we knew that launching dynamic product ads would be a strong wind…
Joey presents a 3-hour workshop entitled “The Nuts and Bolts of Digital Advertising” at Galvanize SF, January 19th. Come join us! Tickets available at https://www.eventbrite.com/e/galvanize-the-nuts-bolts-of-digital-advertising-tickets-20639196392. About Galvanize SF Located in SoMa, Galvanize San Francisco takes collaboration to a whole new level, with five floors of creators, innovators, and passionate learners. And don’t forget the rooftop,…
Here at Sum Digital we’ve been working with Pura Vida Bracelets to help them scale their Pinterest advertising and drive sales through the platform. We’ve seen how the social media platform has rapidly evolved into a big contender in the online advertising space thanks to its unique position as an emerging shopping network. Many advertisers mistakenly…