Latest from the Case Studies category

Reaching new customers with Facebook’s dynamic ads for broad audiences

HYLETE, an online performance apparel outfitter, used dynamic ads for broad audiences (aka DABA) to strengthen its market share and pump up sales, achieving 5X more purchases and other significant gains compared to previous campaigns using lookalike or interest-based audiences. The company partnered with Sum Digital to expand its customer base and grow sales to cap off…

Rareform: Sewing up sales with Facebook mobile video ads

In 2012, brothers Alec and Aric Avedissian founded Rareform, which handcrafts bags, wallets and other products from used billboard vinyl. The company carefully cleans, cuts and sorts every billboard and then sews it into its unique products. Since every billboard is different, each bag is also one of a kind. Rareform repurposes 20,000 pounds of…

Facebook case study: Pura Vida Bracelets

Pura Vida Bracelets used value-optimized carousel ads to successfully increase online sales and double its return on ad spend. Value optimization is a tool that maximizes purchase value and encourages the best return on ad spend by bidding more on people who are likely to spend more. Read the full case study.

We’re speaking in San Francisco!

Terry and Joey will co-present a 1.5 hour workshop entitled “How to Grow Your Online Business with Facebook” at Galvanize, 5/23. Come join us! Tickets available at https://www.eventbrite.com/e/galvanize-grow-your-business-with-facebook-advertising-tickets-25071040156. About Galvanize SF Located in SoMa, Galvanize San Francisco takes collaboration to a whole new level, with five floors of creators, innovators, and passionate learners. And don’t…

Pinterest Case Study: Living Royal

Living Royal, a Chicago-based sock brand, saw a 31% decrease in cost per acquisition (CPA) and a 6x increase in traffic within the first month of paid promotion on Pinterest. Promoted Pins delivered conversion rates 40% higher than other social channels and drove a significant amount of revenue for the business throughout 2015. Pinterest drove…