Latest from the Facebook category

10 Ways to get More from Facebook Mobile App Install Ads

In case you missed it, here is a condensed version of Joey’s post “10 Ways to Get More from Facebook Mobile App Install Ads” on the FBPPC.com blog: A recent post by Todd Herrold laid out a nice guide for getting started with Facebook’s mobile app install ads. In today’s post, we will look at…

Retargeting on Facebook has arrived!

When folks ask us if retargeting is a good idea, we usually say yes, it’s a no-brainer. But for our clients who want the real scoop on retargeting, we try to set expectations by letting them know retargeting can add incremental conversions but won’t bring in much more than 5-10% of the program’s overall conversions;…