Latest from the Facebook category

Facebook’s new reporting: party’s on for marketers

One of my favorite scenes from The Social Network is when Sean Parker (Justin Timberlake) first meets Mark Zuckerberg (Jesse Eisenberg) and Eduardo Saverin (Andrew Garfield) to discuss Facebook’s strategy over dinner. On the subject of monetizing “The Facebook,” Parker cautions them on leveraging advertisements in the short term. Advertising on the website too early,…

Facebook’s Page Post Ads: Path to Riches?

In case you missed it, here is Joey’s FBPPC.com piece on the topic of Facebook’s Page Post Ads. We’re having success these days with Page Post ads, especially for ecommerce clients. But these ad units are definitely not set-it-and-forget-it! You need to monitor your posts diligently in order to maintain your highest possible conversion rates (and…

10 Ways to get More from Facebook Mobile App Install Ads

In case you missed it, here is a condensed version of Joey’s post “10 Ways to Get More from Facebook Mobile App Install Ads” on the FBPPC.com blog: A recent post by Todd Herrold laid out a nice guide for getting started with Facebook’s mobile app install ads. In today’s post, we will look at…

Retargeting on Facebook has arrived!

When folks ask us if retargeting is a good idea, we usually say yes, it’s a no-brainer. But for our clients who want the real scoop on retargeting, we try to set expectations by letting them know retargeting can add incremental conversions but won’t bring in much more than 5-10% of the program’s overall conversions;…