Latest from the Facebook category

Facebook’s Innovations and Revenues by Quarter

Back in November 2013, we wrote about Facebook’s innovations alongside revenue earnings by quarter. With another quarter passed, it’s time to update that graphic. (Spoiler alert: the latest numbers are huge!) In Q4 2013, Facebook revamped its ads creation flow to make it easier for advertisers to align ads with their business goals. Known as…

Facebook Lookalikes: Do They Look Like They Should?

In the 9 months that lookalike audiences have prevailed as one of the go-to targeting options for sophisticated Facebook advertisers, I’ve seen excellent performance by and large. However, I’ve also seen rather poor performance on a few occasions for reasons that have eluded me until only recently. If you’re not familiar with lookalikes in Facebook,…

We saw this coming!

Here’s a look at Facebook’s innovations alongside revenues by quarter. Can’t say we were surprised — Facebook really showed up as a brand new channel for ecommerce and other direct marketing around Q4 2012. Since then, revenues have steadily increased with new features such as conversion tracking, custom audiences, news feed placement and mobile install…

Struggling with AdWords? Try Facebook Ads!

Around a year ago, we began working with a savvy ecommerce website that mails your kids a monthly package full of neat facts, stickers and trinkets from a faraway country. Their goal is to inspire a love for the world, one month at a time, and boy, does my 5 year old dig it! We…

Facebook Page Posts: To Bitly or Not to Bitly

Optional URL parameters for Facebook page posts are very handy. These work great, but you have to add them in the following way, without a question mark: utm_source=facebook&utm_medium=cpc&utm_campaign=my-campaign Once you start using these optional parameters, you will begin to see visits in Google Analytics. I use a custom GA report with source=facebook, a campaign drilldown,…

5 Steps to Killer Facebook Page Post Ads

Direct marketers and investors alike are starting to see the light at the end of the Facebook tunnel. One of the delivery mechanisms that has helped turn things around for Facebook advertisers is the Page Post Ad unit. From here on, let’s assume we are only targeting News Feed desktop and mobile – no right-hand…

Facebook’s new reporting: party’s on for marketers

One of my favorite scenes from The Social Network is when Sean Parker (Justin Timberlake) first meets Mark Zuckerberg (Jesse Eisenberg) and Eduardo Saverin (Andrew Garfield) to discuss Facebook’s strategy over dinner. On the subject of monetizing “The Facebook,” Parker cautions them on leveraging advertisements in the short term. Advertising on the website too early,…

Facebook’s Page Post Ads: Path to Riches?

In case you missed it, here is Joey’s FBPPC.com piece on the topic of Facebook’s Page Post Ads. We’re having success these days with Page Post ads, especially for ecommerce clients. But these ad units are definitely not set-it-and-forget-it! You need to monitor your posts diligently in order to maintain your highest possible conversion rates (and…

10 Ways to get More from Facebook Mobile App Install Ads

In case you missed it, here is a condensed version of Joey’s post “10 Ways to Get More from Facebook Mobile App Install Ads” on the FBPPC.com blog: A recent post by Todd Herrold laid out a nice guide for getting started with Facebook’s mobile app install ads. In today’s post, we will look at…

Retargeting on Facebook has arrived!

When folks ask us if retargeting is a good idea, we usually say yes, it’s a no-brainer. But for our clients who want the real scoop on retargeting, we try to set expectations by letting them know retargeting can add incremental conversions but won’t bring in much more than 5-10% of the program’s overall conversions;…