Latest from the Facebook category

A Case Study for Facebook E-commerce: Race To The Mailbox

Here is an excerpt from our submission for the Facebook Studio Awards 2014. In June 2013, we spent $30,000 on unpublished Page post ads, bringing in revenue of about $130,000. In July and August we targeted lookalike audiences built from June’s customers, resulting in lower costs per acquisition and allowing us to increase spend month…

Finding Gold In Facebook’s Audience Insights

For over a year, I have been asking for an affordable tool to give me deeper knowledge of owned Facebook audiences, and today I got just that: Facebook’s Audience Insights, a free tool available in the Ads Manager. If you don’t have access to it, hang tight or reach out to your Facebook representative. My initial…

What You Need To Know About Facebook WCA

About 2 months ago, Facebook rolled out their own remarketing solution called WCA, or Website Custom Audiences. For most of us, remarketing (also called retargeting) is not a new concept: someone visits your website, you drop a cookie on his device, and then you serve him ads as he moves around the web. WCA is…

Facebook’s Audience Network: Coming Soon To Mobile

This month, Facebook announced the launch of their Audience Network – “a new way for advertisers to extend their campaigns beyond Facebook and into other mobile apps.” This marks the most recent push by Facebook to expand their influence on mobile, and take advertising dollars from Google’s AdMob and other mobile ad networks. But what…

Facebook’s Innovations and Revenues by Quarter

Back in November 2013, we wrote about Facebook’s innovations alongside revenue earnings by quarter. With another quarter passed, it’s time to update that graphic. (Spoiler alert: the latest numbers are huge!) In Q4 2013, Facebook revamped its ads creation flow to make it easier for advertisers to align ads with their business goals. Known as…

Facebook Lookalikes: Do They Look Like They Should?

In the 9 months that lookalike audiences have prevailed as one of the go-to targeting options for sophisticated Facebook advertisers, I’ve seen excellent performance by and large. However, I’ve also seen rather poor performance on a few occasions for reasons that have eluded me until only recently. If you’re not familiar with lookalikes in Facebook,…

We saw this coming!

Here’s a look at Facebook’s innovations alongside revenues by quarter. Can’t say we were surprised — Facebook really showed up as a brand new channel for ecommerce and other direct marketing around Q4 2012. Since then, revenues have steadily increased with new features such as conversion tracking, custom audiences, news feed placement and mobile install…

Struggling with AdWords? Try Facebook Ads!

Around a year ago, we began working with a savvy ecommerce website that mails your kids a monthly package full of neat facts, stickers and trinkets from a faraway country. Their goal is to inspire a love for the world, one month at a time, and boy, does my 5 year old dig it! We…

Facebook Page Posts: To Bitly or Not to Bitly

Optional URL parameters for Facebook page posts are very handy. These work great, but you have to add them in the following way, without a question mark: utm_source=facebook&utm_medium=cpc&utm_campaign=my-campaign Once you start using these optional parameters, you will begin to see visits in Google Analytics. I use a custom GA report with source=facebook, a campaign drilldown,…

5 Steps to Killer Facebook Page Post Ads

Direct marketers and investors alike are starting to see the light at the end of the Facebook tunnel. One of the delivery mechanisms that has helped turn things around for Facebook advertisers is the Page Post Ad unit. From here on, let’s assume we are only targeting News Feed desktop and mobile – no right-hand…