For apparel ecommerce guru Sivana, we used value optimization to reach new customers, resulting in a 20% higher return on ad spend compared to conversion-optimized ads. Results included: 20% higher return on ad spend 6% higher average order value 11% lower cost per acquisition Read the entire case study.
Looking to drive online sales and acquire new customers, bracelet brand Pura Vida Bracelets used Instagram and Facebook ads to bring its heartwarming story to the world—and offer it a discount. Read the entire case study.
If you didn’t catch MarketingSherpa’s case study on ChefSteps‘ use of Facebook mobile ads to grow its email list by 600% in one year… here is the complete article. SUMMARY: When one B2C company looked to use its marketing channels more effectively, it turned to email sends and social media. To grow its email subscriber…
Terry Whalen, Brad Geddes, Mike Rhodes, John Rampton and Matthew Hunt discuss their best AdWords strategies in an hour long webinar hosted by Powered By Search. In this webinar you will learn: The top PPC optimization tactics for display campaigns. What to look for when optimizing for better quality score. Tips for improving click through rates…