Latest from the Agency news category

I’m Speaking at eMarketingAssociation Conference

Today I answered questions and talked about maximizing ROI from paid search ads at the eMarketingAssociation Conference in San Francisco. Alongside me was the talented B2B marketing guru Jo Stumpner. We covered a bunch of topics, including: Enhanced campaigns. What are they? When should you upgrade? Will they make life easier? Matching search intent with…

Join us tonight: Good Beer for a Good Cause

Tonight we are co-hosting the official SES Conference after-party along with our good friends, PPC Associates and SearchForce, and new friends, Media Cause and It’s The ROI, at Thirsty Bear, 661 Howard Street, San Francisco, CA 94103. All proceeds of the event will go to Media Cause, a non-profit organization that provides digital marketing services…

Free SEM Account Audits, Come and Get ‘Em

We typically spend an hour or two analyzing the account, recording our observations (we use an Excel template to help us keep our ppc audits clear, concise, and thorough), and then summarizing our thoughts on the opportunities for optimization and growth for the paid search account.