Latest from the AdWords category

A Guide to Mastering Google’s Product Listing Ads

In case you missed it — and just in time for the holiday shopping season — here is a snippet of Joey’s post Master Product Listing Ads on PPC Associates’ blog. After nearly six months of declining Google Shopping-related traffic, changes to the Google Shopping model, and an industry-wide scramble to recoup lost revenue, ecommerce…

AdWords Campaign Experiments – Try It (Again)!

In case you missed it, here is my guest post on PPC Associates‘ Blog. AdWords Campaign Experiments (ACE) is a testing system for AdWords that was introduced in 2010. It was all the rage back then, but it was difficult to use and the functionality wasn’t great. Although it still carries the “beta” label, ACE’s…

Using AdWords Search Funnels to Gain Deeper Insights

In case you missed it, here is a snippet from my guest blog post on Certified Knowledge, Brad Geddes’s terrific blog: Using AdWords Search Funnels to Gain Deeper Insights First introduced in March 2010, AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to…

A Refresher on Quality Score

This week the Google AdWords Team improved how Quality Score (QS) is displayed in the interface. It is important to note there will not be changes to the way QS is calculated. In any case, now is probably a good time to take a look at your accounts to see how your scorecards look. One of…

When Dayparting is Not a Good Idea

For several years now, AdWords has offered dayparting, a feature that was once all the rage (as tends to be the case for any new functionality in PPC). Even MSN AdCenter has offered dayparting for some time now, which shows just how old this news is. But while dayparting may be old news, it’s still…

Advanced AdWords Tools

In case you missed it, we wrote a guest blog post on Trada’s blog: http://www.trada.com/blog/advanced-adwords-tools/. We all love feeling as though we’ve dodged a bullet, right? In this post we provide some practical tips and real-life examples for using AdWords tools without them using you. The AdWords Search Funnel Top Paths report: we especially enjoy the…

A recap on the effects of ad position

We talk about ad position quite a bit with our clients. Since it is somewhat misunderstood, we thought we would remind you what ad position does and does not do for your advertising. Does ad position affect click-through rates (CTR)? Yes. Does ad position affect your campaign’s cost? Yes. Do ads in the top ad…

AdWords releases a small new feature with big time savings

Earlier this week, we noticed a new feature in Google AdWords. It might seem relatively minor (if you even caught it all), but not only does it save us time it also happens to be a product feature we requested a while back. Needless to say, we’re pretty stoked about this cool little addition. In…