Latest from the AdWords category

We’re speaking in San Francisco!

Terry and Joey will co-present a 1.5 hour workshop entitled “How to Grow Your Online Business with Facebook” at Galvanize, 5/23. Come join us! Tickets available at https://www.eventbrite.com/e/galvanize-grow-your-business-with-facebook-advertising-tickets-25071040156. About Galvanize SF Located in SoMa, Galvanize San Francisco takes collaboration to a whole new level, with five floors of creators, innovators, and passionate learners. And don’t…

I’m speaking in San Francisco!

Joey presents a 3-hour workshop entitled “The Nuts and Bolts of Digital Advertising” at Galvanize SF, January 19th. Come join us! Tickets available at https://www.eventbrite.com/e/galvanize-the-nuts-bolts-of-digital-advertising-tickets-20639196392. About Galvanize SF Located in SoMa, Galvanize San Francisco takes collaboration to a whole new level, with five floors of creators, innovators, and passionate learners. And don’t forget the rooftop,…

Digital Marketers and PPC People – Meet (Your New Best Friend) Reportly!

Reportly is a PPC reporting tool (developed by Sum Digital) that delivers Google AdWords, Facebook Ads, and Bing Ads performance data via daily emails. Unlike most other reporting tools, PPC performance data is delivered in the body of the email. No hyperlinks to click on, no login credentials to worry about. Reportly is optimized for mobile…

Think You Know AdWords?

Terry Whalen, Brad Geddes, Mike Rhodes, John Rampton and Matthew Hunt discuss their best AdWords strategies in an hour long webinar hosted by Powered By Search. In this webinar you will learn: The top PPC optimization tactics for display campaigns. What to look for when optimizing for better quality score. Tips for improving click through rates…

The effects of ad position: a recap

We talk about ad position quite a bit with our clients. Since it is somewhat misunderstood, we thought we would remind you what ad position does and does not do for your advertising. Does ad position affect click-through rates (CTR)? Yes. Does ad position affect your campaign’s cost? Yes. Do ads in the top ad position get…

How to determine why conversions are down on Google Adwords

I recently answered a forum post from a person experiencing lower impressions and clicks for his FL-based business over the last 6 months. His question was how to determine why his traffic and conversions were down. This seems like a fairly common question. Here is my answer. It could be that less folks are searching…

Get the latest version of AdWords Editor 10.1

Earlier today the AdWords team released AdWords Editor version 10.1. In a recent post, we talked about an upcoming feature that allows for mobile bid adjustments at the ad group level for enhanced campaigns. Well, this feature is now live. Get the latest version and read the official release notes. I also noticed AdWords Editor…

A second look at Sitelinks in light of Enhanced Campaigns

In case you missed it, here is a snippet of Joey’s post this week on PPC Associates’ blog. Years ago when Google first introduced sitelinks, my reaction was a bit lukewarm. I tested sitelinks for a few clients, but CTRs were largely unaffected, and results were hard to measure with block-level reporting. I found myself…

Take Advantage of Google Analytics Data in AdWords

In case you missed it, Terry’s guest blog post about making use of Analytics data in AdWords appeared this week on PPC Associates’ blog. Here’s a quick snippet: On October 2nd Google announced new AdWords functionality allowing users to view key Google Analytics (GA) data in the AdWords dashboard. The new metrics include Bounce Rate,…