Case Study: Email list size grew 600% through content, paid ad strategy

If you didn’t catch MarketingSherpa’s case study on ChefSteps‘ use of Facebook mobile ads to grow its email list by 600% in one year… here is the complete article.

SUMMARY: When one B2C company looked to use its marketing channels more effectively, it turned to email sends and social media. To grow its email subscriber base, the company decided to leverage its strength in social media and content to draw customers into regular email communications.

Find out how ChefSteps, a company that seeks to transform how people cook at home, added more than 200,000 addresses to their email list by using Facebook to better reach and understand their audience, and give them more of what they want.