Latest Posts from Terry Whalen

Digital Marketers and PPC People – Meet (Your New Best Friend) Reportly!

Reportly is a PPC reporting tool (developed by Sum Digital) that delivers Google AdWords, Facebook Ads, and Bing Ads performance data via daily emails. Unlike most other reporting tools, PPC performance data is delivered in the body of the email. No hyperlinks to click on, no login credentials to worry about. Reportly is optimized for mobile…

AdWords Campaign Experiments – Try It (Again)!

In case you missed it, here is my guest post on PPC Associates‘ Blog. AdWords Campaign Experiments (ACE) is a testing system for AdWords that was introduced in 2010. It was all the rage back then, but it was difficult to use and the functionality wasn’t great. Although it still carries the “beta” label, ACE’s…

Using AdWords Search Funnels to Gain Deeper Insights

In case you missed it, here is a snippet from my guest blog post on Certified Knowledge, Brad Geddes’s terrific blog: Using AdWords Search Funnels to Gain Deeper Insights First introduced in March 2010, AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to…

When Dayparting is Not a Good Idea

For several years now, AdWords has offered dayparting, a feature that was once all the rage (as tends to be the case for any new functionality in PPC). Even MSN AdCenter has offered dayparting for some time now, which shows just how old this news is. But while dayparting may be old news, it’s still…

A recap on the effects of ad position

We talk about ad position quite a bit with our clients. Since it is somewhat misunderstood, we thought we would remind you what ad position does and does not do for your advertising. Does ad position affect click-through rates (CTR)? Yes. Does ad position affect your campaign’s cost? Yes. Do ads in the top ad…

AdWords releases a small new feature with big time savings

Earlier this week, we noticed a new feature in Google AdWords. It might seem relatively minor (if you even caught it all), but not only does it save us time it also happens to be a product feature we requested a while back. Needless to say, we’re pretty stoked about this cool little addition. In…

Expanding Match Types with adCenter Desktop is a Breeze

About a month ago, Microsoft’s GM for adCenter, David Pann, said, “I have a motto — adCenter needs to enable advertisers to do in 15 minutes what they do on Google in 45 minutes.” We stumbled upon one of those improvements and thought we’d share it with you. In adCenter Desktop, when you have a…

Our AdWords Wishlist, Part 2

Part 2 in our series of suggestions for an improved Google AdWords user interface: show a row for aggregate totals on the Segments / Time View. As indicated in our screenshot below the interface should include a row for aggregate totals at the top of the page (e.g. so you can see the by-week, by-ad group or by-campaign data,…

Keyword Match Types, Keyword Bids, & the Google AdWords Auction

A current client of ours asked a great question around search queries, bids, and match types. We thought we’d share an edited version of this Q & A. Client: My understanding is that in general, exact match keywords are the most efficient match types in terms of average CPCs and impression share. Thus, in general,…

Our AdWords Wishlist, Part 1

Part 1 in our suggestions for an improved Google AdWords user interface: show totals on the dimensions tab! We have actually spoken to the AdWords product folks at Google about this and thought we would share it with you, too. We honestly cannot figure out why Google omitted this feature. Can you?