Latest Posts from Joey Muller

Advanced AdWords Tools

In case you missed it, we wrote a guest blog post on Trada’s blog: http://www.trada.com/blog/advanced-adwords-tools/. We all love feeling as though we’ve dodged a bullet, right? In this post we provide some practical tips and real-life examples for using AdWords tools without them using you. The AdWords Search Funnel Top Paths report: we especially enjoy the…

Crowdsourcing in PPC

We have enjoyed putting BoostCTR to work on ad copy refreshes recently. After all, writing copy is an art, so why not let expert copywriters take a shot? If you advertise on Google AdWords but struggle to find fresh text ads for your business, BoostCTR may be just the ticket. This got us thinking about other…

Using Alerts to Cover Your @$$

While certainly not the most exciting things to sit down and create, AdWords Alerts can save you from making big PPC mistakes, such as: Hitting your budget and losing out on available impressions Missing CPA targets Not realizing an account has been paused or is no longer getting traffic Failing to install a conversion tag…

Improving our agency’s posture with Asana

Just a week after their public launch, Asana quickly became the hot new thing at our agency. We had been searching for a simple solution to manage client emails, and so far Asana has delivered that and more. What Asana Does A project management tool with emphasis on task tracking, Asana allows us to create multiple…

Call to Action

Remember ad text basics: highlight the advertiser value proposition; incorporate relevant ad group kw’s within ad text; use a compelling offer (e.g. $10 off purchases of $50+); and include a call-to-action or implied call-to-action (e.g. Learn how to improve your PPC campaigns – Free white paper).

Simple Account Structure

A simple account structure benefits day-to-day navigation, management and bid optimization. Consider separate campaigns for breaking out geo-targets, differentiating between different target metrics, or for reporting purposes. Always run Content campaigns separately. This is acknowledged best practices, since Content is an altogether different medium vs. Search.