Latest Posts from Joey Muller

Facebook Lookalikes: Do They Look Like They Should?

In the 9 months that lookalike audiences have prevailed as one of the go-to targeting options for sophisticated Facebook advertisers, I’ve seen excellent performance by and large. However, I’ve also seen rather poor performance on a few occasions for reasons that have eluded me until only recently. If you’re not familiar with lookalikes in Facebook,…

Video: Ad Hacking for Startups via AdRoll

Terry joins a panel at AdRoll’s HQ to discuss advanced growth techniques in the context of search and retargeting. Catch Terry’s responses at the following times in the video: 4:05 to 4:30, 9:13 to 10:44, 12:12 to 14:10, 20:38 to 21:20, 23:18 to 25:56.

Twitter’s Game-Changer

In late October, Twitter made an important change that is sure to generate big ad revenues in Q4. They made images appear in-line in Tweets, as opposed to keeping images a link click away. Now the timeline is more visual, and our clients are really benefiting. Do you use images in your tweets? You absolutely…

We saw this coming!

Here’s a look at Facebook’s innovations alongside revenues by quarter. Can’t say we were surprised — Facebook really showed up as a brand new channel for ecommerce and other direct marketing around Q4 2012. Since then, revenues have steadily increased with new features such as conversion tracking, custom audiences, news feed placement and mobile install…