Latest Posts from Joey Muller

I’m speaking in San Francisco!

Joey presents a 3-hour workshop entitled “The Nuts and Bolts of Digital Advertising” at Galvanize SF, January 19th. Come join us! Tickets available at https://www.eventbrite.com/e/galvanize-the-nuts-bolts-of-digital-advertising-tickets-20639196392. About Galvanize SF Located in SoMa, Galvanize San Francisco takes collaboration to a whole new level, with five floors of creators, innovators, and passionate learners. And don’t forget the rooftop,…

Think You Know AdWords?

Terry Whalen, Brad Geddes, Mike Rhodes, John Rampton and Matthew Hunt discuss their best AdWords strategies in an hour long webinar hosted by Powered By Search. In this webinar you will learn: The top PPC optimization tactics for display campaigns. What to look for when optimizing for better quality score. Tips for improving click through rates…

How To Decide On A Facebook Dayparting Schedule

When I search Google for “Facebook Dayparting,” the top result leads to the following headline. Notice the date: That’s right — marketers have been waiting for a Facebook #dayparting solution for a long time! Luckily, around 8 months ago I was invited to beta test Facebook’s dayparting solution which behaves exactly like the current version does. I had been clamoring for it…

How to Measure Overall Lift from Facebook Ads

You’ve got a big PR push coming. Naturally, you’d like to measure PR’s positive impacts on your other channels. But how? The best way to measure lift from a PR event is to annotate big press mentions in Google Analytics and then use prior data to establish benchmarks for your main channels. We know PR…

A Case Study for Facebook E-commerce: Race To The Mailbox

Here is an excerpt from our submission for the Facebook Studio Awards 2014. In June 2013, we spent $30,000 on unpublished Page post ads, bringing in revenue of about $130,000. In July and August we targeted lookalike audiences built from June’s customers, resulting in lower costs per acquisition and allowing us to increase spend month…