Advanced AdWords Tools

In case you missed it, we wrote a guest blog post on Trada’s blog:

We all love feeling as though we’ve dodged a bullet, right? In this post we provide some practical tips and real-life examples for using AdWords tools without them using you.

The AdWords Search Funnel

  • Top Paths report: we especially enjoy the Transitions reports.
  • Assisted Conversions report: understanding assist roles may change your bidding approach.
  • Path Length report: this will tell you how many folks are NOT converting on the first click alone.

Head over to Trada and read the post!